įaust was initially hired by Hasbro to create a pitch bible for the show, enabling her to get additional help with ideas. Licht thought that Faust's style was suitable for the brand and asked her to consider "some ideas where to take a new version of the franchise". When Faust approached Lisa Licht of Hasbro Studios, Licht was uninterested but showed Faust the My Little Pony special Princess Promenade (2006). Faust, who had worked on Cartoon Network's The Powerpuff Girls (1998–2005) and Foster's Home for Imaginary Friends (2004–2009), had unsuccessfully pitched animation aimed at girls for years. Lauren Faust, developer and initial showrunner of My Little Pony: Friendship Is MagicĪnimator and writer Lauren Faust approached Hasbro to develop "Galaxy Girls", her girls'-toy property, into an animated series. Central themes Hasbro sought for the show included friendship and cooperation, determined from market research in how girls played with toys. According to Hasbro senior vice president Linda Steiner, the company "intended to have the show appeal to a larger demographic" the network was trying to create shows that parents and children would watch together. According to Margaret Loesch, CEO of The Hub, revisiting properties which had been successful was an important decision it was somewhat influenced by the network's programming executives, several of whom were fans of the shows. The Transformers film (2007) inspired Hasbro, since it helped to increase sales of the Transformers toy line the company wanted to retool the My Little Pony franchise to appeal to the young-girl demographic. With many brands, including My Little Pony, the company uses a multi-generational plan. Hasbro has produced several incarnations of the My Little Pony franchise, often called "generations" by the toy line's collectors.
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