![]() Parade, which launched in 2019, offers sizes XS-3X. “Every new brand is going to be offering those sizes, and then the stores will have more of an opportunity to buy them,” she said. She sees this changing with Gen Z as the generation gets older and starts businesses of their own. Revolve specializes in contemporary brands, and that market saw a boom in the early 2000s. She believes this is due, in part, to “coming from a different time period.” The older millennial generation, she said, didn’t have access to “proper sizes” themselves and are continuing the cycle. That includes Line & Dot, LoveShackFancy and Zimmermann. Gordon was quick to not put the blame on Revolve, because many of the brands it stocks don’t make clothes above a size large or 12. So we’re thrilled to be working with Selkie on this and will continue to support where we can,” said Lauren Yerkes, Revolve’s chief merchandising officer. “When we see opportunities with great business partners, we always try to find ways to work together. Revolve did not confirm whether these requests were the reason it introduced the extended sizes. And she shared the page’s link with the group, encouraging them to send feedback, as well. “I went to Revolve’s website and found a page where you can send them feedback,” Hobbs said. Influencers have recently taken to TikTok to share similar complaints. Hobbs, who wears a size 2X, noted the group’s frustration with Revolve’s smaller size range. In addition to sharing fit advice, the group posts about retailers carrying Selkie dresses, especially exclusive items. It was started by 26-year-old Olivia Hobbs, who had concerns about buying a $200 dress online and wanted to connect with other fans to share photos and sizing tips before making the purchase. For that, she credits her customers - especially those in a Facebook group called Selkie Obsessed, which currently has more than 1,000 members. This “upper sizing” has only been on Revolve for a few weeks, but Gordon promises a lot more items to come. “And I knew that would mean that the brand would have to get really trendy, because that’s kind of their business model.”įour years later, Selkie has become the first brand to stock up to 2X (approximately a size 16) on Revolve, with plans to expand to 5X on select styles. “If you want to get them to do something, like add plus sizing, you have to prove your brand,” she said. She admitted that Revolve “took a chance” on her in the brand’s first season and that it took a while for it to start selling. “At the time, they weren’t buying extra-large, and I asked them to try it,” Gordon said. When Revolve started stocking Selkie in 2018, the retailer only sold its styles through a size large. and Nicolette Mason shared it that October. Alyssa Coscarelli posted it in August 2019. Selkie’s figure-flattering Puff Dress quickly became a staple on influencers of different body types. Three years after leaving Wildfox, Gordon launched Selkie, making sure not to shy away from embracing a body-positive, feminist message. Gordon declined to share Selkie’s revenue figures. Gordon left Wildfox in 2015, and the company was bought by FAM Brands in 2020. ![]() She launched contemporary women’s brand Wildfox in 2007 with her best friend, Emily Faulstich. ![]() Selkie is founder Kimberley Gordon’s second fashion label. According to a report published by Allied Market Research, the plus-size clothing market garnered $481 billion in 2019 and is anticipated to reach $697 billion by 2027.įor Selkie, the key to connecting with plus-size consumers was offering its whimsical clothing in sizes XXS-5X almost from the start. In the last 2-3 years, trend-focused brands including Reformation, For Love & Lemons and Anthropologie have all expanded into so-called plus sizes in varying degrees. wearing a size 16, retailers are being encouraged by customers to expand their offerings past the usual size 12. Next to sustainability, size inclusivity is one of the biggest conversations in the fashion industry right now. ![]()
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